Mindset.
As former engineers, we never bought into the idea that faster widgets or incremental improvements were the future. Delight doesn’t come from endless optimization—it comes from understanding the human experience.
Technology needs soul, with people at the center.
Team.
John Fletcher
Founder
Passionate about aligning systems with purpose. Collaborates closely with public sector leaders and systems integrators to redesign service delivery and streamline operations, from strategy to implementation.
Past life: Directed large-scale transformation initiatives for DISA, CVS, EPA, and the IRS, focusing on modernization and user-centered outcomes.
Bryan Terrill
Partner, Design Director
Passionate about crafting user-centered solutions that drive impact. Works closely with organizations to reimagine services and deliver exceptional experiences, from concept to execution.
Past life: Designed innovative product, service, and experience strategies for top brands including TD Bank, Ocean Spray, and Clayton Homes.
Purpose.
We strongly believe that lucid technology designed services and products has the power to transform how organizations serve their people.
It can bridge gaps between users and services, streamline processes to create more efficient systems, empower teams to solve the right problems, and align organizations with their greater mission.
All of this potential is unlocked as long as the right people are listened to and the right solutions are designed and delivered.
Approach.
We are passionate about what we do because we've seen the impact it can have. We bring a visually compelling way to tell the stories that have been hidden in data, processes, and user experiences – but that is only half the assignment. We use these insights to challenge assumptions and push toward solutions that deliver real value.
As technology designers, we move beyond compelling ideas to the gritty details of solutions that deliver. For us, design is about execution, and we don’t stop until we’ve delivered true customer value.
Values.
We’re known for cutting through the noise to find your customer’s true signal. Taking a deep dive into your delivery ecosystem, we reimagine what’s possible by optimizing your people, processes, and tools—all to solve your customer’s most pressing challenges.
From complexity to clarity
Eliminate waste by elevating your purpose
Organizations often become trapped in hyper-siloed, inward-focused perspectives, creating layers of unnecessary overhead. We help cut through these constraints with a first principles approach—questioning every assumption and breaking each challenge down to its core components.
With this clarity, organizations can rediscover their true celestial beacon to guide them from the outside-in, top-down, bottom-up, and inside-out. In a world of competing priorities and limited time, we help refocus on what matters most, shining a light on purpose as the path to real impact.
Wayfind using humanity not just technology
We help organizations uncover the human factor and innovate from that foundation. While we’re as energized as anyone by the possibilities of AI, VR, and blockchain, we ask a critical question: How do these technologies truly solve human problems? Our approach frees organizations from the “feature trap”—implementing technology for its own sake—so that every innovation serves a real, meaningful purpose.
We help organizations generate insights that drive meaningful outcomes—not just more outputs. Our passion lies in finding smarter, more effective ways to solve problems, because at its core, innovation is all about solving problems better.
Focus on outcomes, not outputs
Should we work together?
We might be a fit for you if you want impact, not just output — you crave clearer purpose — you want to co-create solutions, not just airdropped ones — you want to solve customer problems, not just stop symptoms — you like partners, not consultants.
